28 Oct 2022

How Small Businesses can Kickstart their E-Commerce Journey in 1 click

In the earlier days, it was not everyone’s cup of tea to start a business. Back then, the initial capital required was quite high and outside funding was available only to a handful or lucky people. But in the 21st century, it is possible for anyone to start and grow an online business, irrespective of not having any prior experience or background in this sector.

In the present day world, the entry barrier for new players in the market has gotten lower, but it’s not gone totally. The challenges that exist here, if anyone sees them as a challenge, are, one has to devise a viable product idea, plan out the sourcing or manufacturing strategy followed by the sales model. But these factors should not discourage anyone from kick-starting their eCommerce journey!

Now having said all that, let’s take a look at the pros of starting an online business in comparison to the traditional brick & mortar stores:

  • It is fairly inexpensive to start.
  • Can run 24*7*365. 
  • Major potential and growth.

All it takes for the businesses to spark up their eCommerce journey, is just making that one big click. Well that’s a metaphor which signifies a couple of tasks but collectively it can be said as one click, because once those steps are taken care of and the best eCommerce platform to sell products is chosen, there’s no stopping a business from flourishing in the eCommerce world. In the modern age, businesses with online stores are reaping the benefits way more than those who are still holding onto their physical store outlets.

Step By Step Process

Once the business model has been decided, it’s time to check on the operational aspects of kickstarting the online business. We will go step by step here:

  • Finalise Your Niche & Do Product Research

Determining your business niche is the most important. The type of market segment and the exact target audience you want to serve has to be clear first. Next comes the part of deciding which kind of product or service category your business is going to deal with. For instance, there are some questions which need to be sorted and resolved first, like – Will you be selling products or services? If it’s products, then are they physical or digital? What will be the point of source of these products?

Understanding and concluding these question angles are crucial to blooming your business and setting the path for devising the business plan. Approaching this process and working on it gives greater clarity regarding the specific goals of the business. For the eCommerce sector, finding your niche ranks as the top most priority.

  • Choosing a Name & Legal Pattern

The ball has been set to roll regarding going forward with the chosen eCommerce business line. The next big stride is to finalise an exclusive name that clearly indicates the business genre and its operational nature.

Next in line is fabricating and narrowing down on the legal structure of the business since there are various legal or financial implications that can come after certain operational activities according to the nature of the entity selected.

  • Acquire an EIN & Business Licenses

Every business organisation does not need an EIN, but in order to segregate the personal and business finances, a nine-digit employer identification number can be very handy. It can be applied for from the IRS, for free — by mail, fax or phone.


Some requisite licenses might be required for smooth running of a business like – trade licenses, sales tax permits, signage permits, environmental-health-safety permits and also building or construction permits.

  • Selecting The Best Platform to Create Your Website

In order to setup your custom online store, narrowing down on the ideal online retail store website builder is pretty important that suits best for all your business requirements. Out of plentiful options already existing in the market, the best eCommerce platform to sell products always comes equipped with an user friendly interface and simple eCommerce development tools for easy store design customisation, inventory management, receipt of payment and much more.

  • Listing & Promotion of Products

The listing of products or the inventory should be done in a very systematic way taking into consideration the customer experience POV, the SEO aspect, and the entire process of purchase to sell.

Once the website is set up and live, one can deploy a variety of tools like – Google search ads, social media ads, word of mouth, and many more for effective marketing purposes. But the first thing should always start with SEO optimisation. 

This summarises all the primary steps needed to kickstart your store for a smooth sailing business venture. Always remember to research and analyse properly before implementing procedures into your business operations. All the above steps collectively form that one big click that has the potential to make your business start with a bang. Salesklik is known as one of the best online retail store website builder platforms, with a smooth and hasslefree interface that allows store creation in just 3 easy steps.