Since the day the World Health Organization announced Covid-19 as a worldwide pandemic, retail sales volume is one of the things that have been steadily declining. Despite the fact that the maximum percentage of retail sectors have taken a direct hit, the most interesting changes to take place over the last couple of years is the distinct shift to digital. With people spending more time in their homes, the total number of Google searches has increased manifold – as people have started using online ecommerce stores even more to acquire products which previously they would have bought in physical stores.

It has been estimated that, by 2040, 95% of purchases will be done online. So it is being said that, now would be a good time for retail sellers to know more about online retail store website builder methods to encounter ecommerce challenges and curate proper solutions to tackle them.

Here are a few pointers for retailers who are looking for information regarding how to build own ecommerce website in the most proper and efficient way.

1. Cyber & Data Security

One of the biggest yet very common challenges faced by eCommerce is issues of security breaches. There is a lot of information/data, including personal information involved in eCommerce dealings. Even a minor technical issue with such data can cause immense damage to any retailer’s daily operational activities as well as brand image.

Solution:

Be cautious and observant and never forget to back up the data. Alongside this, install security plugins into various layers of the business website to prevent hackers from attacking it. There are various plugins available in the market, choose the one that is most suitable for the respective website.

2. Online Identity Verification

When either a new or a recurring shopper visits an online store, how can the retailer determine the authenticity of the person? Is the shopper mentioning true and accurate information?

If the retailer does not have all the correct and detailed information, then how can the interactions and transactions proceed? Well, it does become tricky. The solution for such a scenario is to invest in a proper online identity verification setup.

Solution:

There are various ways to setup online identity verification. A few examples include use of biometrics, AI, one time password, single sign on, two-factor authentication, etc.

3. Engaging the Perfect Customer

Shoppers have a plethora of options to take their pick from these days. If they are planning to buy a particular product, they do a detailed research before deciding on one. Shoppers these days have several product options, then how can a retailer make sure they choose them? How can a retailer go about finding those prospective customers who want their product, at your selling rates and to the locations you provide shipping to?

Solution:

Partner up with companies who help to narrow down the funnel and target prospective customers. In today’s era, digital marketing works more than traditional marketing methods when it comes to targeting your ideal customer. One should not expect things to happen overnight, but with A/B testing, finetuning and in-depth analysis – your products can be listed and popping up on potential customers’ shopping screen through different digital platforms.

4. Customer Experience

User or customer experience plays a crucial role for an eCommerce website’s success. Shoppers expect a smooth and easy to maneuver user interface when they visit any online store. The flow of the webpage, the bifurcation of the website along with the personalisation of product showcases according to the preferences of the shopper, is what makes the difference.

Solution:

The primary point would be to setup a neat and simple website for shoppers to navigate easily. This is why taking the help of an authentic online retail store website builder is very important. The next objective is to have crystal clear CTAs (call to action) so that a shopper can understand exactly what to do next. Without proper CTA buttons, a shopper can get easily confused and frustrated and move on to other shopping sites.

5. Price & Shipping

It is known to everyone that any customer always prefers to purchase products from stores that provide free shipping. eCommerce giants like Amazon offer very attractive discounts and shipping deals which makes customers hardly ever think about looking to purchase from other places. Retailers aiming to broaden their business must know how to bring down the shipping costs.

Solution:

It can be the case that getting rid of all shipping costs might not always be possible, but it is very much advisable to keep looking for options that can work for your customers. Look for options like, if a subscription could reduce the shipping costs, or whether it is possible to provide lower shipping costs during a certain time of the month. Or is there a carrier that is reliable but offers a cheaper rate? It is also advisable to find a reliable carrier offering competitive rates. Invest in a detailed research to find the best possible solution for your shoppers.

Just like there are certain challenges in the new sphere of online market, similarly the prospects of a business flourishing is also high with the proper incorporation of technology and the right strategies. SalesKlik is an online eCommerce store builder platform that can genuinely help you to build own ecommerce website at very competitive prices and in a hassle-free manner.