In times when the world is at your fingertips, launching and growing a business online has never been easier. Your business will not only get more eyeballs but also will increase the chances of driving your sales higher by manifolds. All you need to do is create online business store on an eCommerce platform and tailor it to your preference. There you have itーyour custom online store on your mobile phone. Now let’s take a look at a few more benefits of taking your business online.
Online business can speed up a customer’s buying process. For instance, a clothing store has a physical outlet with a certain capacity for inventory, and even lesser scope to display. The customer can only take a look at what is on display at a time. Online businesses have the upper hand of listing all their products online, where customers can go through and choose what they want to buy on their desktops/phones. This makes the buying process faster and easier on both sides.
Running a physical business involves several additional costs like property rent, inventory costs, store design, workforce and maintenance etc. For businesses who are starting out or have less capital investment to start out with, listing their business on an online platform will reduce the operational costs to a great extent. It increases the profit margin and hence, the answer to how to grow your small business online store is plain and simple.
Suppose you are launching your physical store, the marketing tactics are complex and can only target a specific area at a time. Typically, new stores use offline marketing methods such as pamphlet distribution or promoting through mobile vans. However, online businesses enjoy the benefit of using online marketing tools on the websites they are on. Further social media is also a great way to leverage your business online and reach more potential customers.
An online business has the upper hand in maintaining and analysing the businesses’ position in a particular market. As a business, you can track what your customers are looking for, which products are working better and what the market trends are like. The best part, this job can be handled by certain tools available in e-Commerce platforms.
Online business in India has made it possible for businesses to reach customers beyond the periphery of a geographic location. Customers beyond the geographical location of your business can also reach you, browse your products or services, and even place orders online. Additionally, customers enjoy the flexible buying experience, sitting at the comfort of their home or work. The biggest advantage that customers experience is the flexible store timings. Customers can shop from your business 24×7. To optimise profits, your business must be accessible to buyers who prefer online purchasing to traditional shopping. Imagine making money while you sleep because the internet is always available.
Customers today look for instant aid in case of any issue that has arisen during the purchase processes. One of the prime benefits when you setup ecommerce store online is the scope for providing better and prompt customer support in an organised manner. Since customers can shop online round the clock, there needs to be adequate support as well. The most crucial benefit of being on an online commercial platform, or having your own website or application is that it allows you to communicate with your audience at any time and from any location.
In addition, you can also collect data and information of your website visitors and customers. Using the information, you can target your promotions & advertisements towards the group that is interested in the products/services you offer, or are relevant to your business. This will also help you improve the customer experience at your business.
Typically, brick-and-mortar stores in India use cash as the most-used mode of payment. While shopping, many customers may face a shortage of cash. The scenario at online shopping is quite different. Customers prefer online shopping because of the added convenience of several modes of payment, including UPI, netbanking, or wireless transfers. This option increases the scope of making more sales on the business’ part.
Many businesses in India are taking to the online e-Commerce platforms to make the most of the digital facilities by creating a custom online store. Now that you know the benefits of taking your business online, why wait?